We create content that supports quality lead generation, and that is personalized to the right people, at the right time. This is achieved through strategic content creation, aligned to the buyer’s journey. i.e. Your website (and the content on your website) provides the answers your buyers’ questions as they move closer to a purchasing decision. With this strategy, all content is “mapped” according to:
The person who is reading it – i.e. your buyer personas
The buying cycle stage – i.e. if they are just learning more about your business or if they are ready to buy
And as an added benefit, answering prospect questions through content on your website also directly impacts the success of your search engine optimization. For example, when someone searches for a question that you provide the answers to, your site gets bonus points with the search engine, making your content more findable.